Case 1: Budweiser Bud House World Cup 2010
  •  van 
Budweiser
Budweiser Bud House World Cup 2010
Budweisers Bud House is the first ever Online Reality Show. During the World Cup 2010, 32 fans from all 32 playing countries will live in the Bud House in Cape Town South Africa for 4 weeks. The Online Reality Show will be aired entirely on YouTube, supported by 32 Facebook Fan pages. Visitors can influence the house, and Fans in the house can post their own stories using a special mobile app. on their Google phones. Working together with DDB Chicago & Tribal DDB Amsterdam we made a true international campaign. We worked with the Hollywood studio RSA Films, who produced the Show content in South Africa. I worked as creative director together with Peter Hayden & Richard van Laar, Chris Baylis, Galen Graham & Jason Karley & Ashley Vinson to lead the creative team. Watch the Show now daily on www.youtube.com/budunited
awarded
Case 2: Nokia Nokia Music Meister
  •  van 
Nokia
Nokia Nokia Music Meister
Together with agency TheseDays Antwerp I helped create a Video Music Quiz, together with creative director Sam de Volder and copy writer Huib Maaskant. The Nokia Music Meister. The cross media campaign was also to be played on MTV.nl and Hyves.nl and was supported by a huge traffic campaign both off and online. Concept: These Days Antwerp/Tim Voors/Huib Maaskant Art Direction: Tim Voors Copywriting: Huib Maaskant Design & Production: These Days Antwerp
  • Brand: Nokia
  • Agency: TheseDays Antwerp, Belgium
  • Link: www.comeswithmusic.nl/quiz
  • Award: FWA site of the day. 8 december 2009
  • Award: Silver Lester Wunderman Award 2010
Case 3: Microsoft Extreme IT Challenge
  •  van 
Microsoft
Microsoft Extreme IT Challenge
At TheseDays Amsterdam I worked with creative director Gijs Winkel to develope the concept for Microsoft Extreme IT Challenge. To prove you can work anywhere, we put 3 ITers in a camper and gave them 5 Extreme challenges in 5 days, in 5 countries. This online webevent with 5 day episodes aired on Tweakers.nl, the heart of the IT community.
awarded
Case 4: Philips vs Twitter
  •  van 
Philips
Philips vs Twitter
We created the first ever Global Twitter campaign. Together with Chris Baylis, Pascal Boogaert and Bart Mol we created the concept: Philips_vs. Philips_vs_anything you can imagine in 140 characters. We challenge you to challenge us for the chance to win a Cinema 21:9 TV & worldwide fame. With daily virals and photo f**ks working to inspire users to enter the Twitter competition. Gaining global blog PR, 3000 Twitter followers and hundreds of entries to the Twitter competition. Winner of a Gold and Silver BIMA Award 2009, British Interactive Media Association. (The British Spin Awards). For best online PR, and best social media concept.
Case 6: Stichting Meer Dan Voetbal Brand Campaign
  •  van 
Stichting Meer Dan Voetbal
Stichting Meer Dan Voetbal Brand Campaign
Working with Machteld Rijnten and Robert Kleen of RedHook, we created a new Brand for Stichting Meer Dan Voetbal. Firstly presenting the new brand during the KNVB cup final 2009 and then seeding it with a big PR campaign to launch the new identity. Prime Minister J.P. Balkenende of the Netherlands presented the first stamp of approval to N.E.C for best practice in sustainable integration through football, with their project BuurtBattle.
awarded
Case 7: Christies & LaLuz Mensen Handel bij Christies
  •  van 
Christies & LaLuz
Christies & LaLuz Mensen Handel bij Christies
Mensen Handel bij Christies. PR buzz campaign. Stichting Laluz organiseert in samenwerking met Christies het event Mensenhandel bij Christies. Zogeheten young professionals worden gekoppeld aan goede doelen om op vrijwillige basis hun kennis te delen met deze organisaties. Onder het motto veil je kennis bieden goede doelen tegen elkaar op, om zo de meest geschikte young professional in huis te halen. De directeur van Christies, Jop Ubbens, zal de rol van veilingmeester op zich nemen. Het NOS Journaal besteden er 3 minuten aan.
Case 8: Ziggo Google Maps personalised e-mail mashup
  •  van 
Ziggo
Ziggo Google Maps personalised e-mail mashup
As interim creative director at Tribal DDB, the team and I created a personalised e-mailing. Integrating the Google Maps API with 3D helicopter animation and the personal data of the Ziggo clients. This mashup created a magical experience for the clients who saw a personalised present being dropped in front of their exact doorstep.
Case 9: Tele 2 Live Banner buzz campaign
  •  van 
Tele 2
Tele 2 Live Banner buzz campaign
At Euro RSCG 4D I worked with Alfred Petrie and Bram de Rooij, creating the first Live banner concept in the Netherlands. We had to introduce Tele2s black sheep Frank in an online tease campaign. It was a 24 hour campaign where we used all the banner space on nu.nl. Our copy team wrote every minute, reacting to news and published it directly live in our 3 black sheep banners on nu.nl. The campaign was supported by guerilla street Print and was picked up by more than 35 blogs within a day.
awarded
Case 10: KNVB Dutch Homeless Cup Campaign
  •  van 
KNVB
KNVB Dutch Homeless Cup Campaign
Using the power of football to help reintegrate homeless people back into a job and a home. We created a true cross-media campaign with Print, Billboards, Radio, Event, PR, Site & Viral. The concept integrated partners KNVB, Nike and Leger des Heils in a relevant and successful way.
  • Brand: Stichting Meer dan Voetbal
  • Agency: RedHook
  • Link: www.dutchhomelesscup.nl
  • Award: Majoor Bosschart Prijs 2009, Gold Winner
  • Award: ADCN 2009, Finalist
awarded
Case 11: KNVB Dutch Homeless Cup Campaign Ball
  •  van 
KNVB
KNVB Dutch Homeless Cup Campaign Ball
The concept all came together in a specially designed football which was sold to support the homeless players. We worked with photographer Eiko Waleson, then designed the ball and produced the it in Pakistan. Child laber Free. The concept integrated partners KNVB, Nike and Leger des Heils in a relevant and successful way.
  • Brand: Stichting Meer Dan Voetbal
  • Agency: RedHook
  • Link: www.RedHook.nl
  • Award: ADCN Award 2009 Finalist
  • Award: Majoor Bosschardt Prijs 2009 Winner
awarded
Case 12: KNVB Dutch Homeless Cup Print Campaign
  •  van 
KNVB
KNVB Dutch Homeless Cup Print Campaign
The Print Campaign saw a series of homeless players captured by photographer Ruud Binnenkamp portrayed as national football heros. The heros where futhur used to create a strong uniform identity at the Event, flags and billboards. The Dutch Homeless Cup uses the power of football to help reintegrate homeless people back into a job and a home.
  • Brand: Stichting Meer dan Voetbal
  • Agency: RedHook
  • Link: www.dutchhomelesscup.nl
  • Award: Majoor Bosshardt Prijs 2009 Winner
  • Award: ADCN 2009 Finalist
Case 14: Windesheim School of Journalism Teacher
  •  van 
Windesheim School of Journalism
Windesheim School of Journalism Teacher
For the past 2 years I have been a teacher one day a week at the Windesheim School of Journalism. I am part of the minor Verhalen (Stories), where we teach creative writing and concept development to third year journalism students. I collaborated with the Police department of Zwolle, creating real briefs for an anti-graffiti campaign in the city. I work closely with my fellow teachers Gert-Jan Aalders, Hieke Jans and Joep Luycx.
Case 15: Rabo Bank Rabo Mobiel Campaign
Rabo Bank
Rabo Bank Rabo Mobiel Campaign
Together with copy-writer Alfred Petrie at Euro RSCG 4D, we developed a concept to promote and sell the new Rabo Mobiel phones. Using an interactive video host, reality and virtual are mixed in an entertaining way. Video banners supported the campaign.
awarded
Flash Player 9 of nieuwer is vereist om deze clip af te spelen.
Philips
Philips AMBX viral
The Philips AMBX gaming station was brought to life through 4 action hero characters. The viral video kicked off the global campaign, reaching 500.000 views on YouTube and 400 blogs within 2 weeks. The global campaign was supported by print, POS and website.
awarded
Case 17: Philips AMBX website
Philips AMBX
Philips AMBX website
The Philips AMBX gaming station was brought to life through 4 action hero characters. The AMBX website integrates the 4 campaign heros, creating a relevant link between hero and product feature.
awarded
Case 18: Philips AMBX Print campaign
Philips AMBX
Philips AMBX Print campaign
The Philips AMBX gaming station was brought to life through 4 action hero characters. The global print campaign AMBX has entered the game is visualised 4 action pranxsters, each illustrating one of the 4 special features. The characters are also used in live events, pr and pos.
  • Brand: Philips AMBX
  • Agency: DDB Amsterdam
  • Link: www.philips.com/ambx
  • Award: 2008 Webby Awards. Official Honoree best Viral Campaign
Case 19: MTV TV IS EVERYWHERE
MTV
MTV TV IS EVERYWHERE
For MTV Networks we created the entire TV motion graphics identity. Next to TV bumpers, intros & outros, we rolled out the concept over all the MTV channels.
  • Brand: MTV Networks
  • Agency: Lost Boys
awarded
Case 20: Philips Aurea tease campaign
Philips Aurea
Philips Aurea tease campaign
The Philips AUREA TV pre launched was an online tease campaign. The countdown site seductionbylight.com where visitors could only navigate through the use of sound to discover the story. By returning to the site the plot was gradually revealed.
awarded
Case 21: Philips Aurea
Philips
Philips Aurea
The Philips AUREA TV product launch was a global $50 million campaign. The interactive tease site and product site supported the Wong Kar Wai Film specially created for the launch.
Case 22: NMBS Belgium Railways
NMBS
NMBS Belgium Railways
Briefed to sell more Junior & Student train passes, we created the concept Maurice & Yvonne Travel shop. Where an elderly couple create a personalised video trip of the trip of your choice. The Belgium bilingual video site contains 300 video scenes and was further translated to an interactive campaign, print and POS.
Case 23: Heineken Experience Viral campaign
Heineken Experience
Heineken Experience Viral campaign
To attract an international audience to the Heineken Experience in Amsterdam a viral campaign was developed to raise awareness and drive traffic to the museum. Just watch the video.
Case 24: Consument en Veiligheid Fireworks prevention campaign
Consument en Veiligheid
Consument en Veiligheid Fireworks prevention campaign
Reduce casualties due to fireworks at new years was the brief. We created a new Rap song with 10 established MCs from around Holland. Next to the song a video clip was created which was aired on MTV and the Box. The interactive component invited user generated content which sparked a huge buzz on blogs and forums amongst the target audience.
Case 25: Playstation 2 & Champions League Final in Istanbul
Playstation 2 & Champions League
Playstation 2 & Champions League Final in Istanbul
To promote the Playstation 2 sponsorship of the Champions League Final in Istanbul 2005, we developed a cross media campaign using Hassan. We created the character Hassan who had the last 50 tickets to the final on the black market. Through an entertaining interactive competition 50.000 visitor returned to the site more than 8 time for more than 4 minutes per visit.
  • Brand: Playstation
  • Agency: TBWA\
Case 26: Philips Live Earth Simple Switch campaign
Philips
Philips Live Earth Simple Switch campaign
To promote the Philips sponsorship of the Live Earth concerts we created an awareness campaign a-simple-switch. This interactive concept used the idea that the power of 1 can effect millions. Here we used the a mechanism like Linkedin.com where visitors could follow their networks effect on saving the planet.
Flash Player 9 of nieuwer is vereist om deze clip af te spelen.
ADCN
ADCN award ceremony Films
For the ADCN Award ceremony 2007, I worked with Boyd Coyner who created the concept in the future... where we take a look at the future of advertising. 5 extreme films illustrated this during the Awards ceremony.
Case 28: Coca Cola Light The Flirt Floor
Coca Cola Light
Coca Cola Light The Flirt Floor
For Coca Cola Light we created the concept the Flirt Floor. Telling the story through TVC we then invited people to send a flirt on the Flirt Floor website.
  • Brand: Coca Cola Light
  • Agency: Ogilvy Amsterdam
awarded
Case 29: T-Mobile Wendy's Wereld Video chat-bot
T-Mobile
T-Mobile Wendy's Wereld Video chat-bot
Pushing the ambitions of the client we proposed and created Wendy's Wereld. Wendy, a video chat-bot, invited you into her world where you can ask her anything you want and discover through a game that you can now internet on your mobile anywhere you want. A special Wendy Hyves page proved hugely popular with 30.000 friends within a month.
Case 30: Coca Cola Life tastes good
Coca Cola
Coca Cola Life tastes good
For Coca Cola Benelux we created an interactive incentive program, increasing wholesale sales by 12 % within the year.
  • Brand: Coca Cola
  • Agency: Lost Boys
Case 31: Nike City sneakers
Nike
Nike City sneakers
For Nike Barcelona we developed the City sneaker series to support the campaign HOME based on the metro station leading you to your football stadium. The sneakers had the Barcelona metro grid as it's rubber sole.
  • Brand: Nike Spain
  • Agency: Wieden + Kennedy
Case 32: Nike Spain "Home" football campaign
Nike Spain
Nike Spain "Home" football campaign
For Nike Barcelona we developed the HOME football campaign for euro 2000. In the campaign Home was the metro station of FC Barcelona. Welcome Home. In station posters, billboards and guerrilla tools where used to bring the idea to life.
  • Brand: Nike Spain
  • Agency: Wieden + Kennedy
Case 33: Wehkamp Gelukshartjes.nl campaign
Wehkamp
Wehkamp Gelukshartjes.nl campaign
To enrich the Wehkamp database we created a member get member interactive campaign Gelukshartjes. The campaign achieved 200.000 new member profiles for the mailing database within 1 month.
  • Brand: Wehkamp
  • Agency: Lost Boys
Case 34: Quote 500 films
Quote 500
Quote 500 films
For the Quote 500 presentation we created a series of Narrowcasting films.
  • Brand: Quote
  • Agency: timvoors.nl
Case 35: TomTom
TomTom
TomTom
Next to the European interactive awareness campaign we created several campaigns such as the TomTom London Fashion Week campaign for the female target audience. The concept used fashion designer Jessica Ogdens who created a show and designer bag for TomTom.
  • Brand: TomTom
  • Agency: TBWA\
  • Link: www.tomtom.nl
  • Award: 2007 EACA Award, Gold
Case 36: Holland Casino online Poker Platform
Holland Casino
Holland Casino online Poker Platform
Concept for Holland Casino online Poker Platform.
  • Brand: Holland Casino
  • Agency: SKIPINTRO
Case 37: Scalex Interactive Mobile Museum application
Scalex
Scalex Interactive Mobile Museum application
Working with 6 companies throughout Europe we created an interactive Mobile Museum application for visitors and school groups. Visitors used a PDA to learn and find specific information through a bluetooth connection with every painting in the Wien Museum.
Case 38: Philips & Amazon Put your Feet up
Philips & Amazon
Philips & Amazon Put your Feet up
Partnering with Amazon.com, Philips created a campaign within the online shop space. Put your Feet up was the campaign we created where Christmas shopping pushed online sales by 9% in the UK.
  • Brand: Philips & Amazon.com
  • Agency: Tribal DDB worldwide
Case 39: Das Cowboyz
Das Cowboyz
Das Cowboyz
Das Cowboyz was a 9 man band theatre show we produced in the centre of Amsterdam. Sold out 3 nights back to back.
Case 41: Das Dream This Time its Personal. Theatre Show
Das Dream
Das Dream This Time its Personal. Theatre Show
A Theatre production where Dreams come to life through song and music. Performed 3 times in the Studeio K Theatre in Amsterdam, 18 and 19 december 2009.