Case 1: ADCN Pacific Crest Trail
ADCN
ADCN Pacific Crest Trail
In 2016 I hiked the Pacific Crest Trail. 4286 km from Mexico to Canada. After retuning to 'the other world' I was invited by the Art Directors Club Netherlands to share what creative lessons are to be learnt during 5 months in the Wild. Taking time and distance away from the chaos and busy pace of our industry. Time alone, travelling solo into the unknown. What effect does it have on your brain, emotions and creativity as you reflect on work and life. The talk takes you through the three phases of the journey: Physical, Mental and Spiritual.
Case 2: MediaMonks Creative Director Europe
MediaMonks
MediaMonks Creative Director Europe
During 2015 and 2016 I was Creative Director Europe at MediaMonks. An amazing team of 500 talented Monks working at an incredible pace. Working closely with the creative and production team in Amsterdam, we helped creating innovative interactive solutions for many agencies throughout Europe. With Virtual Reality and 360 video taking an ever dominant position in the briefs and solutions, it was great to be working with new technology and such a talented group of craftsman.
Case 3: Ethihad Airways Global customer loyalty campaign
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Ethihad Airways
Ethihad Airways Global customer loyalty campaign
Working together with the team at M&CSaatchi Abu Dhabi, Huib Maaskant and I developed a campaign for Ethihad Airways. It was great to work with such an interesting company is such a booming market.
Case 4: Shell Head Quarters Renovation Biggest building wrap in Holland
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Shell Head Quarters Renovation
Shell Head Quarters Renovation Biggest building wrap in Holland
During my 6 months as interim creative director at BrandBase Amsterdam, I worked with Martijn van der Rijken / Kevin Gozems / Marvin Pupping / Inge Overtoom to create the biggest outdoor building wrap in Holland. A concept called inside out, to show the diversity of Shell's employees. It was printed on a huge 100 meter by 40 meter canvas across the Shell Head Quaters in The Hague during the building's renovation in 2015. It was great to work together with photographer Jaap Vliegendhard, who really took the concept to the next level.
Case 5: TOKYO Writing for Adformatie.nl
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TOKYO
TOKYO Writing for Adformatie.nl
In april 2015 I went to Tokyo, Japan to interview to five Executive Creative Directors, each representing different Japanese Agencies. The articles were published on Adformatie.nl in five consecutive days as part of their 'Abroad Dossier' series. I spoke to Yukio Nakayama creative advisor of Dentsu, Takahiro Hosoda of TBWA\Hakuhodo, Ricardo Adolfo CD of Ogily Tokyo, Marc Wesseling founder of UltraSuperNew, and entrepreneur Luis Mendo. The interviews gave interesting insights as to how Japanese agencies manage to be so innovative, and illustrate how different they work compared to agencies in Europe. It was a privilege to meet and have discussions with all these creative people.
Case 6: 2014 International  Interim Creative Director
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2014 International
2014 International Interim Creative Director
2014 brought many new Agencies, but above all many new countries. Working closely with Huib Maaskant we were lucky enough to work for Agencies all over the world such as: Ogilvy Shanghai, Media Monks USA, Leo Burnett Mena Dubai, Leo Burnett Mena Riyadh, Blast Radius London, Jung von Matt Berlin and Google. But also in Amsterdam I was lucky enough to work with several great Agencies such as Super Heroes, TBWA, DDB & Tribal Amsterdam, Blast Radius, Zeal, NPO, Media Monks, McCann and of course BrandBase where I was asked to join their team as interim creative director for 5 months. WOW, what a ride it was!
Case 8: Nikon & Blast Radius Interim Creative Director
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Nikon & Blast Radius
Nikon & Blast Radius Interim Creative Director
For several months in 2014 I was asked to join Blast Radius Amsterdam to be Interim Creative Director to work with the creative team on the new European Nikon campaign with Jung von Matt in Berlin. Extending the Nikon I Am Different TV campaign to digital on Nikons sites, YouTube, Facebook, Vine, Twitter and other social platforms. I worked closely with Simon Neate-Stidson, Jeroen Matser, Yulia Yushchik, Lucille Moreau, Izabela Gniewkowska & Zena Hockley.
Case 9: Hema Meest onmisbare merk van Nederland
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Hema
Hema Meest onmisbare merk van Nederland
Working with the creative team Tjeerd Buntsma and Marvin Pupping we created a PR activation for Hema celebrating it had become the Meest onmisbare merk van Nederland. Together with producer Mylene Klessens and account director Annebel Wegdam we created a gigantic crop circle in the form of the legendary Hema Rookworst. The making of video got more than 65.000 views within a week, got on the front page of Telegraaf.nl and we created a TV commercial to further amplify the message.
Case 10: NPO Van voor naar achter
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NPO
NPO Van voor naar achter
Together with Huib Maaskant we won the pitch for NPO.nl. Working directly as their Agency we created a campaign to promote the new NPO and generate traffic to the new NPO.nl website. We worked with music producer Nando Eweg to create a new version of the classic song 'van voor naar achter van links naar rechts'. The campaign also helped transfer the 4 million weekly visitors from Uitzendinggemist.nl to NPO.nl. We created 2 TV commercial, 2 radio commercials an online activation, and online displays to generate traffic to NPO.nl. Our clients Jeroen Kramers and Ilse Nikken worked closely to help integrate the campaign over all the NPO channels.
Case 11: BrandBase Interim Creative Director
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BrandBase
BrandBase Interim Creative Director
During 2014 and 2015 I was asked to become Interim Creative Director at BrandBase. Working closely with the MT team Marvin Pupping, Inge Overtoom and Claudia Nipius. And of course the entire team of creatives and producers to help create many activations and campaigns. It never seizes to amaze me how productive, well organised and creative the team at BrandBase are in producing so many different activations. It is their special creative ability to always create so much free PR for all the campaigns they do. It was great working with and learning from them all. What a company!
Case 12: The Freeforce 2014
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The Freeforce
The Freeforce 2014
After six years we professionalised The Freeforce into an official non-profil Foundation, and asked members to contribute a yearly donation. Two big steps which give the Foundation a solid base on which to go to the next level,and stay innovative. Together with Board members Anouk Stofmeel, Machteld Rijnten and Taco Zuidema a lot a works has been done behind the scenes. There was of course the yearly Cannes trip, the new website, the new logo, the website launch party, the August borrel, the The Big LeBowkski Xmas Dinner Bash. Thanks everyone for making it an unforgettable ride.
Case 13: Heineken World Cup 2014
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Heineken
Heineken World Cup 2014
Together with TBWA Neboko's ECD's Bas Engels and Yacco Vijn, I supported the creative team to create the SambaSelfie mobile and digital platform for Heineken's campaign for the World Cup 2014 in Brazil. It was great to work closely with the TBWA Neboko team including Simon Neefjes, Erik van der Bijl, Jan Jesse Bakker, Desmont de Kousemaeker and Bente van der Ark.
Case 14: ADCN  5 years Boardmember
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ADCN
ADCN 5 years Boardmember
After 5 years I stepped down as Boardmember of the Art Director Club Netherland. Over the 5 years I worked together with a wide group of people in the Board, each bringing to the table their own craft, experience and entrepreneurial energy. My driving ambition during this time was to open the club up, create a real club house and put the A of Art back on the map with Expos. And of course bring the ADCN to Paradiso. I would like to take this opportunity to thank Lode Schaeffer, Sybrig Andriga, Maarten van Huijstee, Joris van Elk, Sicco Beerda, Peter van Leeuwen, Pieter Scheltema, Stephan Gonnissen, Marvin Pupping, Aad Kuijper, Wencke van Amstel, Daniëlle van Hengst, Minou Adami, Ilse de Vries, Marijke Hopman and of course Bernd Weeke for believing in me.
awarded
Case 15: Mammoet The Biggest thing we move is Time
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Mammoet
Mammoet The Biggest thing we move is Time
Together with Huib Maaskant I helped win the Global Mammoet pitch for DDB & Tribal Amsterdam. With the line: Mammoet, The biggest thing we move is time. Subsequently we were asked to create the campaign as Interim Direction, working closely with Robin Cenijn, head of Design. The campaign had both internal and BtoB components. For internal communication we developed two magazine formats, a new payoff, reception interior design, DM mailings, clothing, lunch boxes etc. For the BtoB campaign we created a film, 6 print ads, 100 fact sheets and a new website. What a great brand to work for. Pure Dutch pride.
Case 16: The North Face  Europe
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The North Face
The North Face Europe
Working for the USA based Agency Factory Design Labs, I helped win the pitch for The North Face Europe. Together with copy writer Joe Broadbent we set up the pitch team in Amsterdam. The North Face Europe account is now lead out of the new Factory Design Labs office in Verbier, Switzerland.
Case 17: Pitches in 2013 You win some, You loose some
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Pitches in 2013
Pitches in 2013 You win some, You loose some
I helped several Agencies with their pitches. There where a lot of pitches in 2013. I was lucky enough to win two thirds of the pitches I contributed to this year.
Case 18: Samsung Smart TV Its Alive
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Samsung Smart TV
Samsung Smart TV Its Alive
Apps on Smart TVs are not the future, its all happening & available right now. Samsung asked Agency TWCapps to develop a campaign, platform and digital magazine to promote these Apps. As interim creative director I worked closely with Bjorn Diemer & Huib Maaskant, and TWCs owners Rutger Pina, and Max Pinas.
Case 19: Heineken International Open Design Explorations
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Heineken International
Heineken International Open Design Explorations
Working together with creative team Judit Kun and Ramin Bahari I helped create the first campaign on Tumblr.com for Heineken International. Heineken Open Design Explorations is a series of design projects that aim to push the boundaries of nightlife design. This year we took on lounging. Teams from new York, Mexico City, Singapore and Warsaw contributed to the design competition.
Case 20: ADCN Bestuurslid/Boardmember 2010, 2012, 2013, 2014
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ADCN Bestuurslid/Boardmember
ADCN Bestuurslid/Boardmember 2010, 2012, 2013, 2014
Sinds 2010 I have been a board member of the Art Director Club Netherlands (ADCN). It was very important that after 45 years, we moved house to the Westergasfabriek, opening our very own Club ADCN. It is a pleasure to work closely with fellow board members Lode Schaeffer, Maarten van Huijstee, Sybrig Andringa, Sicco Beerda, Peter van Leeuwen, Pieter Scheltema and Stephan Gonnissen.
awarded
Case 21: Heineken Rugnummers Euro 2012
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Heineken
Heineken Rugnummers Euro 2012
Together with TBWA Neboko's ECD's Bas Engels and Yacco Vijn, I helped create the Heineken Rugnummers campaign for Euro 2012. A free football shirt with a unique number on it was your key to become legendary. By connecting your number to your facebook account you could upload photos of your legendary support for the Dutch national team an win tickets to the games every day. The campaign featured TV ads, a viral with 2 million views, and daily print ads featuring UGC content from the facebook app. It became the biggest beer band on Facebook in Holland. It was great to work closely with the TBWA Neboko team including Simon Neefjes, Patricia Pahladsingh, Jascha Hoogendijk, Jeroen Konings, Joerie Bakker, Jan Jesse Bakker, Desmont de Kousemaeker, Benjamin Leleu, and Bente van der Ark. Photography by Ruud Baan and Jan Hibma.
Case 22: KPN zakelijk EEN
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KPN zakelijk
KPN zakelijk EEN
Working at Ogilvy Amsterdam together with ECD Darre van Dijk, we created the campaign ‘ONE’ for KPN zakelijk. To launch the campaign we created a film where a huge dice was rolled out of an airplane filmed by several skydivers. The film was supported by a B-to-B DM campaign.
Case 23: ADCN Bestuur 2011
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ADCN
ADCN Bestuur 2011
During my past two years as ADCN Board member we have focussed on adding value to for each member. 2011 brought: ADCN Nieuwjaarsborrel ADCN Kring: oldschool vs. newschool ADCN Kring: 4 wijze heren ADCN Kring: ADCN XXX Expats ADCN Boek & Vernissage ADCN Jury systeem & Uitreiking ADCN Jongehonden pitch & adopteer een pup ADCN Workshops ADCN New sponsors, Unilever, Ster, JCDecaux ADCN Algemene ledenvergadering ADCN Cannes ADCN Facebook
  • Brand: ADCN
  • Agency: ADCN
  • Award: ADCN
awarded
Case 24: The Voice of Holland Thuis Coach app
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The Voice of Holland
The Voice of Holland Thuis Coach app
During 2011, I was leading part of the creative team at IceMobile for serveral months. Working together with Sander Ejlenberg, Ralph Cohen, Tim Krengel, Joost Jongbloed, Karlijn van den Berg and the entire IceMobile team to make great new apps and mobile services. The Thuis Coach (Home Coach) is a mobile game for the television show The Voice of Holland, enabling users to make predictions before the show and to interact with the show during live broadcast. IceMobile has created the concept, as well as fully designed and developed the Thuiscoach app for both iPhone and Android. What a great company!
  • Brand: Vodafone, Talpa, RTL
  • Agency: IceMobile
  • Link: www.icemobile.com
  • Award: Silver Spin Award 2012
  • Award: ADCN 2012 Finalist
  • Award: AMMA winner, Esprix & San Accent Finalist
Case 25: TBWA Neboko interim team with Bas Engels
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TBWA Neboko
TBWA Neboko interim team with Bas Engels
During 2011 and 2012 I worked together with managing creative director Bas Engels at TBWA Neboko Amsterdam. Bringing together the experience of ATL brand building and interactive activation within one creative team. Together we created several campaigns for Heineken, Gamma, Unox, Veiligheid.nl, Boom Chicago and Albert Heijn. It was great working with Bas, thank you!
Case 26: IceMobile Creative Director
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IceMobile
IceMobile Creative Director
During 2011, IDuring 2011, I was leading part of the creative team at IceMobile for serveral months. Working together with Sander Ejlenberg, Ralph Cohen, Tim Krengel, Joost Jongbloed, Karlijn van den Berg and the entire IceMobile team to make great new apps and mobile services. IceMobile is an Amsterdam-based, full-service mobile agency with 80 professionals. IceMobiles international team helps global brands develop their mobile strategy, creation, and technical development of innovative mobile services. IceMobile works for clients including Heineken, ABN AMRO Bank, Philips, InShared, Unilever, Samsung and Vodafone. What a great company!
awarded
Case 28: FREE The FREE Force.com
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FREE
FREE The FREE Force.com
Together with Pascal Boogaert and Taco Zuidema and thispagecannotbefound.com we launched The Freeforce in 2009. Carefully selected freelancers. Recently Pascal stepped back and we are very proud to have Machteld Rijnten and Anouk Stofmeel in the new Board. In 2013 Freeforce became an official non-profit foundation. Freeforce formed an official partnership with UNICEF to support their eductational programs.
  • Brand: FREE
  • Agency: FREE
  • Link: www.thefreeforce.com
  • Award: Adformatie: Good initiative
  • Award: I Love New Work: Good initiative
  • Award: 200 Freelancers awarded it with: Good initiative
awarded
Case 29: Budweiser Bud House World Cup 2010
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Budweiser
Budweiser Bud House World Cup 2010
As part of Budweiser United, Budweisers sponsorship for the 2010 FIFA World Cup, we launched the Bud House, an interactive reality series uniting 32 football fans under one roof. Fans followed on YouTube, Facebook and Twitter, generating over 1.4 billion global impressions and enough buzz to make Budweiser the #1 beer brand on Facebook, earning over 1 million fans. Working together with Tribal DDB Amsterdam & DDB Chicago. We worked with the Hollywood studio RSA Films, who produced the Show content in South Africa. I worked as creative director together with Peter Hayden & Richard van Laar, Chris Baylis, Galen Graham & Jason Karley & Ashley Vinson to lead the creative team.
  • Brand: Budweiser
  • Agency: Tribal DDB Amsterdam & DDB Chicago
  • Link: www.facebook.com/budunited
  • YouTube: www.youtube.com/budunited
  • Award: One Show Silver Pencil winner 2011. Entertainment
  • Award: EuroBest 2010 Finalist. Best interactive video campaign
  • Award: Webby 2011 Official Honoree x 2
awarded
Case 30: Nokia Nokia Music Meister
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Nokia
Nokia Nokia Music Meister
Together with agency TheseDays Antwerp I helped create a Video Music Quiz, together with creative director Sam de Volder and copy writer Huib Maaskant. The Nokia Music Meister. The cross media campaign was also to be played on MTV.nl and Hyves.nl and was supported by a huge traffic campaign both off and online. Concept: These Days Antwerp/Tim Voors/Huib Maaskant Art Direction: Tim Voors Copywriting: Huib Maaskant Design & Production: These Days Antwerp
  • Brand: Nokia
  • Agency: TheseDays Antwerp, Belgium
  • Link: www.comeswithmusic.nl/quiz
  • Award: FWA site of the day. 8 december 2009
  • Award: Silver Lester Wunderman Award 2010
  • Award: Silver Web Award 2010
awarded
Case 33: Philips vs Twitter
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Philips
Philips vs Twitter
We created the first ever Global Twitter campaign. Together with Chris Baylis, Pascal Boogaert and Bart Mol we created the concept: Philips_vs. Philips_vs_anything you can imagine in 140 characters. We challenge you to challenge us for the chance to win a Cinema 21:9 TV & worldwide fame. With daily virals and photo f**ks working to inspire users to enter the Twitter competition. Gaining global blog PR, 3000 Twitter followers and hundreds of entries to the Twitter competition. Winner of a Gold and Silver BIMA Award 2009, British Interactive Media Association. (The British Spin Awards). For best online PR, and best social media concept.
Case 35: Stichting Meer Dan Voetbal Brand Campaign
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Stichting Meer Dan Voetbal
Stichting Meer Dan Voetbal Brand Campaign
Working with Machteld Rijnten and Robert Kleen of RedHook, we created a new Brand for Stichting Meer Dan Voetbal. Firstly presenting the new brand during the KNVB cup final 2009 and then seeding it with a big PR campaign to launch the new identity. Prime Minister J.P. Balkenende of the Netherlands presented the first stamp of approval to N.E.C for best practice in sustainable integration through football, with their project BuurtBattle.
awarded
Case 36: Christies & LaLuz Mensen Handel bij Christies
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Christies & LaLuz
Christies & LaLuz Mensen Handel bij Christies
Ik werkte samen met copywriter Tomas Rouw voor Stichting Laluz. Zij organiseerden in samenwerking met Christies het event Mensenhandel bij Christies. Zogeheten young professionals worden gekoppeld aan goede doelen om op vrijwillige basis hun kennis te delen met deze organisaties. Onder het motto veil je kennis bieden goede doelen tegen elkaar op, om zo de meest geschikte young professional in huis te halen. De directeur van Christies, Jop Ubbens, zal de rol van veilingmeester op zich nemen. Het NOS Journaal besteden er 3 minuten aan.
Case 37: Ziggo Google Maps personalised e-mail mashup
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Ziggo
Ziggo Google Maps personalised e-mail mashup
As interim creative director at Tribal DDB, the team and I created a personalised e-mailing. Integrating the Google Maps API with 3D helicopter animation and the personal data of the Ziggo clients. This mashup created a magical experience for the clients who saw a personalised present being dropped in front of their exact doorstep.
Case 38: Tele 2 Live Banner buzz campaign
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Tele 2
Tele 2 Live Banner buzz campaign
At Euro RSCG 4D I worked with Alfred Petrie and Bram de Rooij, creating the first Live banner concept in the Netherlands. We had to introduce Tele2s black sheep Frank in an online tease campaign. It was a 24 hour campaign where we used all the banner space on nu.nl. Our copy team wrote every minute, reacting to news and published it directly live in our 3 black sheep banners on nu.nl. The campaign was supported by guerilla street Print and was picked up by more than 35 blogs within a day.
awarded
Case 39: KNVB Dutch Homeless Cup Campaign
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KNVB
KNVB Dutch Homeless Cup Campaign
Using the power of football to help reintegrate homeless people back into a job and a home. We created a true cross-media campaign with Print, Billboards, Radio, Event, PR, Site & Viral. The concept integrated partners KNVB, Nike and Leger des Heils in a relevant and successful way.
  • Brand: Stichting Meer dan Voetbal
  • Agency: RedHook
  • Link: www.dutchhomelesscup.nl
  • Award: Majoor Bosschart Prijs 2009, Gold Winner
  • Award: ADCN 2009, Finalist
awarded
Case 40: KNVB Dutch Homeless Cup Campaign Ball
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KNVB
KNVB Dutch Homeless Cup Campaign Ball
The concept all came together in a specially designed football which was sold to support the homeless players. We worked with photographer Eiko Waleson, then designed the ball and produced the it in Pakistan. Child laber Free. The concept integrated partners KNVB, Nike and Leger des Heils in a relevant and successful way.
  • Brand: Stichting Meer Dan Voetbal
  • Agency: RedHook
  • Link: www.RedHook.nl
  • Award: ADCN Award 2009 Finalist
  • Award: Majoor Bosschardt Prijs 2009 Winner
awarded
Case 41: KNVB Dutch Homeless Cup Print Campaign
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KNVB
KNVB Dutch Homeless Cup Print Campaign
The Print Campaign saw a series of homeless players captured by photographer Ruud Binnenkamp portrayed as national football heros. The heros where futhur used to create a strong uniform identity at the Event, flags and billboards. The Dutch Homeless Cup uses the power of football to help reintegrate homeless people back into a job and a home.
  • Brand: Stichting Meer dan Voetbal
  • Agency: RedHook
  • Link: www.dutchhomelesscup.nl
  • Award: Majoor Bosshardt Prijs 2009 Winner
  • Award: ADCN 2009 Finalist
Case 43: Windesheim School of Journalism Teacher
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Windesheim School of Journalism
Windesheim School of Journalism Teacher
For the past 2 years I have been a teacher one day a week at the Windesheim School of Journalism. I am part of the minor Verhalen (Stories), where we teach creative writing and concept development to third year journalism students. I collaborated with the Police department of Zwolle, creating real briefs for an anti-graffiti campaign in the city. I work closely with my fellow teachers Gert-Jan Aalders, Hieke Jans and Joep Luycx.
Case 44: Rabo Bank Rabo Mobiel  Campaign
Rabo Bank
Rabo Bank Rabo Mobiel Campaign
Together with copy-writer Alfred Petrie at Euro RSCG 4D, we developed a concept to promote and sell the new Rabo Mobiel phones. Using an interactive video host, reality and virtual are mixed in an entertaining way. Video banners supported the campaign.
awarded
Flash Player 9 of nieuwer is vereist om deze clip af te spelen.
Philips
Philips AMBX viral
The Philips AMBX gaming station was brought to life through 4 action hero characters. The viral video kicked off the global campaign, reaching 500.000 views on YouTube and 400 blogs within 2 weeks. The global campaign was supported by print, POS and website.
awarded
Case 46: Philips AMBX website
Philips AMBX
Philips AMBX website
The Philips AMBX gaming station was brought to life through 4 action hero characters. The AMBX website integrates the 4 campaign heros, creating a relevant link between hero and product feature.
awarded
Case 47: Philips AMBX Print campaign
Philips AMBX
Philips AMBX Print campaign
The Philips AMBX gaming station was brought to life through 4 action hero characters. The global print campaign AMBX has entered the game is visualised 4 action pranxsters, each illustrating one of the 4 special features. The characters are also used in live events, pr and pos.
  • Brand: Philips AMBX
  • Agency: DDB Amsterdam
  • Link: www.philips.com/ambx
  • Award: 2008 Webby Awards. Official Honoree best Viral Campaign
Case 48: MTV TV IS EVERYWHERE
MTV
MTV TV IS EVERYWHERE
For MTV Networks we created the entire TV motion graphics identity. Next to TV bumpers, intros & outros, we rolled out the concept over all the MTV channels.
  • Brand: MTV Networks
  • Agency: Lost Boys
awarded
Case 49: Philips Aurea tease campaign
Philips Aurea
Philips Aurea tease campaign
The Philips AUREA TV pre launched was an online tease campaign. The countdown site seductionbylight.com where visitors could only navigate through the use of sound to discover the story. By returning to the site the plot was gradually revealed.
awarded
Case 50: Philips Aurea
Philips
Philips Aurea
The Philips AUREA TV product launch was a global $50 million campaign. The interactive tease site and product site supported the Wong Kar Wai Film specially created for the launch.
Case 51: NMBS Belgium Railways
NMBS
NMBS Belgium Railways
Briefed to sell more Junior & Student train passes, we created the concept Maurice & Yvonne Travel shop. Where an elderly couple create a personalised video trip of the trip of your choice. The Belgium bilingual video site contains 300 video scenes and was further translated to an interactive campaign, print and POS.
Case 52: Heineken Experience Viral campaign
Heineken Experience
Heineken Experience Viral campaign
To attract an international audience to the Heineken Experience in Amsterdam a viral campaign was developed to raise awareness and drive traffic to the museum. Just watch the video.
Case 53: Consument en Veiligheid Fireworks prevention campaign
Consument en Veiligheid
Consument en Veiligheid Fireworks prevention campaign
Reduce casualties due to fireworks at new years was the brief. We created a new Rap song with 10 established MCs from around Holland. Next to the song a video clip was created which was aired on MTV and the Box. The interactive component invited user generated content which sparked a huge buzz on blogs and forums amongst the target audience.
Case 54: Playstation 2 & Champions League Final in Istanbul
Playstation 2 & Champions League
Playstation 2 & Champions League Final in Istanbul
To promote the Playstation 2 sponsorship of the Champions League Final in Istanbul 2005, we developed a cross media campaign using Hassan. We created the character Hassan who had the last 50 tickets to the final on the black market. Through an entertaining interactive competition 50.000 visitor returned to the site more than 8 time for more than 4 minutes per visit.
  • Brand: Playstation
  • Agency: TBWA\
Case 55: Philips Live Earth Simple Switch campaign
Philips
Philips Live Earth Simple Switch campaign
To promote the Philips sponsorship of the Live Earth concerts we created an awareness campaign a-simple-switch. This interactive concept used the idea that the power of 1 can effect millions. Here we used the a mechanism like Linkedin.com where visitors could follow their networks effect on saving the planet.
Flash Player 9 of nieuwer is vereist om deze clip af te spelen.
ADCN
ADCN award ceremony Films
For the ADCN Award ceremony 2007, I worked with Boyd Coyner who created the concept in the future... where we take a look at the future of advertising. 5 extreme films illustrated this during the Awards ceremony.
Case 57: Coca Cola Light The Flirt Floor
Coca Cola Light
Coca Cola Light The Flirt Floor
For Coca Cola Light we created the concept the Flirt Floor. Telling the story through TVC we then invited people to send a flirt on the Flirt Floor website.
  • Brand: Coca Cola Light
  • Agency: Ogilvy Amsterdam
awarded
Case 58: T-Mobile Wendy's Wereld Video chat-bot
T-Mobile
T-Mobile Wendy's Wereld Video chat-bot
Pushing the ambitions of the client we proposed and created Wendy's Wereld. Wendy, a video chat-bot, invited you into her world where you can ask her anything you want and discover through a game that you can now internet on your mobile anywhere you want. A special Wendy Hyves page proved hugely popular with 30.000 friends within a month.
Case 59: Coca Cola Life tastes good
Coca Cola
Coca Cola Life tastes good
For Coca Cola Benelux we created an interactive incentive program, increasing wholesale sales by 12 % within the year.
  • Brand: Coca Cola
  • Agency: Lost Boys
Case 60: Nike City sneakers
Nike
Nike City sneakers
For Nike Barcelona we developed the City sneaker series to support the campaign HOME based on the metro station leading you to your football stadium. The sneakers had the Barcelona metro grid as it's rubber sole.
  • Brand: Nike Spain
  • Agency: Wieden + Kennedy
Case 61: Nike Spain "Home" football campaign
Nike Spain
Nike Spain "Home" football campaign
For Nike Barcelona we developed the HOME football campaign for euro 2000. In the campaign Home was the metro station of FC Barcelona. Welcome Home. In station posters, billboards and guerrilla tools where used to bring the idea to life.
  • Brand: Nike Spain
  • Agency: Wieden + Kennedy
Case 62: Wehkamp Gelukshartjes.nl campaign
Wehkamp
Wehkamp Gelukshartjes.nl campaign
To enrich the Wehkamp database we created a member get member interactive campaign Gelukshartjes. The campaign achieved 200.000 new member profiles for the mailing database within 1 month.
  • Brand: Wehkamp
  • Agency: Lost Boys
Case 63: Quote 500 films
Quote 500
Quote 500 films
For the Quote 500 presentation we created a series of Narrowcasting films.
  • Brand: Quote
  • Agency: timvoors.nl
Case 64: TomTom
TomTom
TomTom
Next to the European interactive awareness campaign we created several campaigns such as the TomTom London Fashion Week campaign for the female target audience. The concept used fashion designer Jessica Ogdens who created a show and designer bag for TomTom.
  • Brand: TomTom
  • Agency: TBWA\
  • Link: www.tomtom.nl
  • Award: 2007 EACA Award, Gold
Case 65: Holland Casino online Poker Platform
Holland Casino
Holland Casino online Poker Platform
Concept for Holland Casino online Poker Platform.
  • Brand: Holland Casino
  • Agency: SKIPINTRO
Case 66: Scalex Interactive Mobile Museum application
Scalex
Scalex Interactive Mobile Museum application
Working with 6 companies throughout Europe we created an interactive Mobile Museum application for visitors and school groups. Visitors used a PDA to learn and find specific information through a bluetooth connection with every painting in the Wien Museum.
Case 67: Philips & Amazon Put your Feet up
Philips & Amazon
Philips & Amazon Put your Feet up
Partnering with Amazon.com, Philips created a campaign within the online shop space. Put your Feet up was the campaign we created where Christmas shopping pushed online sales by 9% in the UK.
  • Brand: Philips & Amazon.com
  • Agency: Tribal DDB worldwide
Case 68: Das Cowboyz 2007 Show
Das Cowboyz
Das Cowboyz 2007 Show
Das Cowboyz was a 9 man band theatre show we produced in the centre of Amsterdam. Sold out 3 nights back to back.
Case 70: Das Dream 2009 Show.
Das Dream
Das Dream 2009 Show.
This Time its Personal. A Theatre production where Dreams come to life through song and music. Performed 3 times in the Studeio K Theatre in Amsterdam, 18 and 19 december 2009.
Case 71: Das Boot 2012 Show
Das Boot
Das Boot 2012 Show
DAS Band presenteert de voorstelling DAS BOOT 10 & 11 Februari 2012. De jongens van DAS Band komen opnieuw met een spetterende Theater Show. Dit keer over & in een boot, DAS BOOT. Spanning, vreugde & verdriet, 15 liederen, dans, in een meeslepend verhaal over 8 mannen verloren op zee. Kaarten zijn nu te koop, dus bestel en betaal ze direct voordat het weer uitverkocht is. www.dasband.nl
Case 72: Das Vegas 2014 Show
Das Vegas
Das Vegas 2014 Show
De nieuwe Show van Das Band. Op 11 en 12 April 2014 waren meer dan 1000 mensen getuigen van dit muzikaal en theatraal spektakel. Het Comedy Theater in de Nes Amsterdam zal omgetoverd worden tot het theatrale Casino ‘The Holy Cow’. 15 Songs, 8 Mannen, 7 Dansers, 6 Tranen, 5 Grappen, 4 Palmbomen, 3 Shows, 2 Bandleden, en 1 Schokkende onthulling. Starring: Tim Voors, Maarten Voors, Matanja Pinto, Paul Heering, Igor Sorko, Tim Voors, Daan Dutilh, Klaas van den Berge. Regie: Victor van Swaay, Choreografie: Etienne van Geel, Producer: Maarten Voors, Zang Maister: Martin Hagen, Muziek: Amir Swaab, Script: Matanja Pinto, Percussionist: Minze Koopman, Arrangeur: Martin Hagen, Techniek: Janna van Beek, Grime: Britt Lourier